One of the most common mindsets is the god complex or, when it comes to just about anything, thinking, “I can do that.”

When it comes to search engine optimization or SEO, companies are no different. Business owners and CEOs tell themselves and their employees “I can do that,” and later are unpleasantly surprised when their efforts fall flat.

There are a lot of different facets of SEO, and each one of them is as important as the next. Read about everything that goes into SEO, and you will not dare to continue telling your employees, “I can do that.”

1. Key Words

First and foremost, SEO establishes key terms and uses them to their greatest effect.

2. Content Creation

SEO marketing agencies have perfected the process of content creation. Internet marketing and SEO firms make certain to create a lot of content outside of what is available on the company website.

This content, once again, includes key terms and phrases that will send consumers right back where you want them, to your site, reading about your product or your service.

3. Social Media Management

Big names in social media also factor into web search engine placement. Facebook, Twitter, Yelp, and others all play into SEO.

Facebook comments and tweets can affect the credibility and reputation of your company. Want proof? Up to 72 percent of internet users say they take reviews on the internet just as seriously as suggestions from family and friends.

4. Web Design

SEO marketing agencies know web design in an important aspect in improved search engine rankings. An affordable web design company can help get your website running up to snuff.

When it comes to smaller businesses, up to 63 percent do not have a website. Make sure your company page is online, and use strategies to make it complement other SEO.