Did you know that there are more than one billion searches made on Google every day? Search is an important online tool for almost all users, and marketers as well. Consumers are constantly looking up information about products and businesses using search.
Businesses with online websites want to rank well, since 75% of consumers never look past the first page of results. Are you looking for reputable search engine optimization, or SEO, for your website? Here are three things you should expect from real and reliable SEO services.
1. They Make You a Return on Your Investment
The top reasons that companies end up outsourcing their SEO includes lacking tools, time, and in-house employees that could handle the workload. When you outsource, then, you expect better results from your dollars. Although SEO typically takes several weeks or months to fully develop, your search engine optimisation firm should be able to offer you constant analytics that graph out and illustrate exactly what their campaign is doing for you.
2. They Know about the Latest Challenges to Search Engine Internet Marketing
The internet is a swiftly moving market, and it’s important that SEO companies work hard to keep up with the changes. Otherwise, their techniques are either not going to be as effective, or might even end up working against your website and sullying its reputability in the eyes of Google. For example, your internet marketing and SEO firm should know about Hummingbird. Released on the 15th anniversary of Google’s founding, Hummingbird is a new search algorithm that is designed to produce faster and more precise results. Instead of focusing on individual search terms, it will try to determine intent. This can spell trouble for sites still focused on promoting rigid, awkward keywords.
3. Operation Within the U.S.
Content and SEO go hand in hand; you can’t have successful SEO without quality content. Have you ever landed on a website that contained your the keywords, but makes no grammatical sense? This is an example of poorly done SEO, and owing to Google’s emphasis on promoting better content, they are becoming less effective at bringing in the rankings websites need. Look for SEO marketing agencies that have on-site staff operating within the U.S., and have phone lines open for answering your questions.
What do you look for in reputable search engine optimization?